Can a faith-led real estate brokerage still compete at a high level in today’s market?

The short answer is yes—absolutely.

But the longer answer matters, because how a brokerage is faith-led makes all the difference.

How do you leave a real estate team without damaging relationships or hurting your reputation?

This is a question a lot of agents wrestle with quietly.

Leaving a team doesn’t always mean something went wrong. Sometimes it means you’re growing. Sometimes your goals have changed. And sometimes, the structure that once worked just doesn’t anymore.

But because teams are often personal, emotional, and closely tied to production, leaving the wrong way can create unnecessary tension—or even long-term consequences.

So let’s talk about how to do it the right way.

How accessible should your broker really be when you’re hanging your real estate license?

Short answer: very accessible.
Long answer: probably more accessible than most agents realize they actually need.

This is one of those questions that doesn’t feel urgent—until something goes wrong. And by then, it’s usually too late to wish you had better access.

What does a good commission split actually look like for real estate agents today?

This is one of the most common questions agents ask—and one of the hardest to answer honestly.

Why? Because almost every answer you hear comes with bias.

A brokerage that takes a larger portion of the commission is going to explain why their split makes sense. A brokerage that advertises a high split is going to explain why that model is the best. And both will usually point to different benefits to justify it.

So let’s strip this down and talk about what really matters.

If you decide to switch brokerages, what actually happens to your active listings?

This is one of those questions most agents don’t think about when everything is going well. You’re busy, deals are moving, and changing brokerages feels like a “future problem.”

Until it’s not.

When it finally is time to make a change, this question suddenly feels very real—and very scary. For a lot of agents, the fear of losing listings or income is the exact reason they stay where they are, even when they know it’s not the right fit anymore.

Do you actually need business cards anymore, or are they outdated in a world of phones, QR codes, and instant contact sharing?

Short answer: yes, business cards still matter—but probably not in the way you think they do.

If you’re thinking about where to hang your real estate license, how many brokerages are you actually choosing from in Northeast Florida?

As of the time this blog is published, there are 1,269 real estate offices in Northeast Florida that have sold and closed at least one home in the last 12 months.

That’s just under 1,300 different offices you could potentially consider.

And for most people, that number is a little eye-opening.

When you’re interviewing a real estate brokerage, who are you really evaluating?
Most agents focus on the broker, the split, the marketing support, maybe the tools and training. And all of that matters.

But here’s what many agents overlook: the other agents in the office.

Because like it or not, the people you share a brokerage name with have an impact on your reputation, your transactions, and even your future business.

CrossView Realty Company exists to serve clients and agents who believe real estate is more than a transaction—it’s a responsibility. Our ideal clients are individuals and families making significant life decisions, and our ideal agents are professionals seeking a brokerage that prioritizes ethical leadership, long-term relationships, and sustainable success over short-term wins.

How do you really know if a real estate brokerage is the right fit for your career?
Most agents start by booking an interview with the broker or recruiter. You sit down, they share their pitch, and everything sounds polished. Positive. Promising.

But here’s the truth: most brokerages will take anyone with a real estate license and a pulse. Especially if you're new or doing enough production to look profitable on paper. That doesn’t mean they’re the right place to grow your business.

Some real estate companies will bring on any agent simply because even one home sale a year helps their bottom line. But they’re not looking at what you need—they’re looking at what you can do for them. And that’s where many agents make a mistake.

Is it okay to compare yourself to other real estate agents?
The answer? Sometimes. But more often than not, it does more harm than good.

If you find yourself feeling discouraged when another agent posts a massive closing month or shares their rankings, you’re not alone. The truth is, comparison can be either fuel or friction. The key is knowing which one it is for you.

So what actually happens when agents are supported, trained, and surrounded by the right people?

Here’s the short answer: growth, consistency, life change — and results that speak for themselves.

At CrossView Realty, 2025 was our best year yet. And not just on paper. It was a year where agents moved forward professionally and personally, even while many brokerages and agents across Northeast Florida struggled to gain traction.

If you’re a real estate agent wondering what needs to change in 2026, this is for you.

What if this is the year everything clicks?
A new year isn’t just a calendar change. It’s a mindset shift. It’s the moment where we stop looking at what we didn’t do—and start focusing on everything we still can.

In real estate, every January brings a wave of renewed energy. But for experienced agents especially, the start of a new year is a chance to pause, realign, and choose where to aim next. Not out of pressure. But from purpose.

Why would a successful agent consider making a move?
It seems counterintuitive. If you’re closing deals, getting referrals, and hitting your numbers, what’s the point of switching brokerages?

But the truth is: production doesn’t always mean satisfaction. And plenty of high-performing agents in Northeast Florida make a move not because things are bad, but because they know things could be better.

Are you getting the support you need—or just paying for a logo?
For agents who already know how to get business, the next big win isn’t more leads. It’s time. Efficiency. Clarity. Consistency. And that all comes down to what’s happening behind the scenes.

If you’re considering a switch or just wondering if your current brokerage is keeping up, here’s how to evaluate the back-office support that truly matters.

How do you change brokerages without losing traction or hurting relationships?
If you're a productive agent, you're probably juggling a handful of clients, listings, or closings at any given moment. That makes switching brokerages feel risky—even if you're sure it's the right move.

The truth? With the right plan, you can transition smoothly without losing momentum. Here's how.

What difference does strong leadership really make in your real estate career?
If you're an experienced agent, you've already built the skills and systems to generate business. But when deals get complicated or the market shifts, the presence—or absence—of strong leadership can make or break your momentum.

In Northeast Florida's competitive real estate landscape, leadership isn't a luxury. It's a lever. Here's how to spot it, why it matters, and what to expect from a brokerage that actually leads.

Could your brokerage be the one thing limiting your growth?
You’re showing up, closing deals, and putting in the work—but something still feels off. You’re not new to real estate anymore, and yet you’re still running into the same frustrations. If you're wondering whether it’s you or your brokerage, here are six signs that it might be time for a change.

Every productive agent faces the same challenge when thinking about switching: "What happens to the deals I already have under contract?"

And the honest answer is: it depends.

Every brokerage handles this differently. Some will honor the original commission split on those deals. Others may reduce your split significantly if you're no longer affiliated when they close. That's why it's critical to re-read your Independent Contractor Agreement (ICA) before making any moves. It's usually spelled out there—but most agents haven’t looked at it since onboarding.

If you're not chasing leads, what are you chasing?
At a certain point in your real estate career, leads stop being the thing that moves the needle. You're generating your own business, your referrals are strong, and you've proven you can do this. But if you're still feeling stuck, underwhelmed, or isolated—it might be the environment, not the industry.

For agents in Jacksonville, St. Augustine, and the surrounding Northeast Florida region, the real conversation isn't about leads. It's about culture. It's about leadership. It's about whether your brokerage is giving you more than a desk and a login.