Why shouldn't Florida agents sell homes in areas they don't live in, even if they're licensed statewide?

Just because your real estate license is valid across all of Florida doesn’t mean you should try to serve every part of the state. If you’re based in Jacksonville, for example, selling a home in Tallahassee might not be in your client’s best interest—or yours.

Why is it important to be part of a community when you're a real estate agent?

Because this business can be surprisingly isolating—and community offers the connection, learning, and momentum that no agent should go without.

What is RPAC and why is it so important—especially here in Florida and Jacksonville?

RPAC (the REALTORS® Political Action Committee) is a voluntary PAC that empowers real estate professionals through political advocacy. In Florida—including Jacksonville—it funds REALTOR® champions at the local and state level, safeguarding issues that directly impact your business and clients.

Why is it more important to choose a CRM you’ll actually use than to chase rankings for the “best” one?

A CRM is only powerful if you consistently use it—consistency drives follow-through, relationships, and ultimately growth.

What kind of real estate brokerage is CrossView Realty looking to build?

We're not interested in adding just anyone to our team. At CrossView Realty, we're building something deeper: a Christ-centered, values-based brokerage where purpose matters just as much as production. We're looking for the right agents—those who want their work to mean something more.

Why do some brokerages focus on volume while you focus on meaning and mastery?

Because your career deserves more than just transaction counts. At CrossView Realty in Jacksonville, you build a business rooted in purpose, guided by integrity, and supported by people who care about your growth—not just your numbers.

Opening question:
If a brokerage promises leads, how do you know whether those leads are actually worth your time?

Many brokerages claim to offer leads, but what they’re really handing you could be years-old contacts, expired listings, or third-party data they bought on the cheap. Before you join, ask where the leads come from, how they convert, and whether they affect your commission split.

Why aren’t some agents making the move even when they might benefit from switching?
You may be questioning whether a move is worth it—and here’s what’s really holding agents back.

Most agents stay put because of fear—loss of clients, income uncertainty, and the discomfort of change easily outweigh the potential benefits of a new brokerage environment.

Unlike traditional paid leads, Zillow Flex leads are distributed based on performance. Agents don’t pay upfront; instead, they share a portion of their commission only when a deal closes. That keeps the financial risk low—but the expectations high.

At CrossView Realty, we take that accountability seriously. The Zillow Flex program is invite-only for a reason. You need to act fast, follow up consistently, and convert effectively. That’s why we don’t offer these leads to every agent—we treat Flex like a professional team with real standards and structure.

You’re wondering, “Should I be a referral REALTOR® or join a traditional brokerage?” Here’s how to tell which path fits your goals—and what each choice really offers behind the scenes.

A brokerage that’s part of your local Board of REALTORS® offers full access to the MLS, mentorship, branding tools, and the ability to actively represent buyers and sellers. A referral‑only company lets you keep your license and earn passive income—but you won’t be doing traditional transactions or building a sales-based business.

How can AI help you outperform other agents in today’s real estate market?
Incorporating AI tools into your real estate workflow helps you outpace agents who don’t by automating tasks, generating quality leads, sharpening pricing strategy, and enhancing marketing—all while freeing you to focus on human connections and closing deals.

How are real estate teams evolving today—and what does that mean for your career?
Real estate teams are becoming more structured, tech-powered, and client-centric than ever before. Whether you're joining one or building your own, understanding the shifts in team models can help you grow faster and serve better in today's competitive market.

Are you wondering what sets an independent brokerage like CrossView Realty apart from a national franchise?

Here’s a clear, actionable comparison to help you weigh the benefits—especially if you’re exploring real estate opportunities right here in Jacksonville.

Is CrossView Realty the best brokerage in Jacksonville for new agents? Here’s what our agents say.

Sometimes the best way to understand a brokerage is by hearing directly from its agents. At CrossView Realty, team members consistently highlight a supportive culture, strong leadership, and the training they need to grow their careers in Duval, Clay, and St. Johns Counties.

Opening question: What are the biggest misconceptions about being a Realtor, and what’s the reality behind them?

Many agents entering real estate expect easy paychecks, generous support, and minimal competition—but in truth, being a REALTOR® involves strategic effort, entrepreneurial grit, ongoing learning, and an unwavering commitment to client service.

What are the steps to get a Florida real estate license and begin working as an agent in the Jacksonville area?

To get your Florida real estate license, you’ll need to complete a 63-hour pre-licensing course, pass the state exam, get fingerprinted, and submit your license application. Once you're licensed, the next big decision is choosing the right brokerage to launch your career.

Question: You've had success as a real estate agent in the past but are struggling to regain traction—could changing brokerages be the spark your business needs?
Yes—when your momentum slows, a change in brokerage can reset your business trajectory by offering better support, technology, and culture aligned with your evolving goals.

What are Zillow Flex Leads, and how can they help new agents gain momentum quickly?

Zillow Flex Leads are exclusive, high-conversion buyer leads that help agents accelerate their growth without upfront marketing costs. For new and growth-minded agents, they can be a game-changer.

What should you ask when interviewing a broker?
As a newly licensed or transitioning agent, you want to make sure a brokerage is the right fit for your career goals—this checklist helps you interview a broker with confidence.

Question: Why should you consider hiring a real estate coach in 2025?

A skilled coach brings proven systems, accountability, and personalized strategies to help you scale faster and more confidently.