Why the Other Agents in Your Brokerage Matter More Than You Think
When you’re interviewing a real estate brokerage, who are you really evaluating?
Most agents focus on the broker, the split, the marketing support, maybe the tools and training. And all of that matters.
But here’s what many agents overlook: the other agents in the office.
Because like it or not, the people you share a brokerage name with have an impact on your reputation, your transactions, and even your future business.
A Brokerage Isn’t Just a Brand—It’s a Community
Every time you enter a deal, you’re bringing your skills to the table—but you’re also carrying the perception of the brand behind you.
In this business, agents talk. Consumers talk. Reputations travel fast. And while some brokerages have standout talent, others struggle with consistency across the board.
Have you ever had to rewrite someone else’s contract?
Ever found yourself managing both sides of the deal because the co-op agent didn’t know what they were doing?
Ever watched a negotiation go sideways because the other agent wasn’t trained?
If so, you know how frustrating it is. And it’s even worse when that agent wears the same name badge you do.
Poor Performance Reflects on Everyone
You could be an excellent agent—professional, ethical, on top of your game. But if someone else from your brokerage left a client with a bad experience, that client isn’t separating you from them.
You might lose a listing simply because another agent from your office messed up a deal.
A buyer might hesitate to work with you because they had a negative interaction with your brokerage in the past.
Other agents may be hesitant to cooperate based on past drama or disorganization.
The Right Agents Create the Right Culture
The flip side? When you work in a brokerage full of solid, ethical, productive agents, everything gets better.
You learn faster.
You collaborate better.
You feel proud to share the brand.
You benefit from the collective reputation the office builds.
So as you're interviewing brokerages, don’t just ask about tools and tech. Ask about the agents.
What kind of production do they average?
What kind of training and accountability is in place?
What kind of professional standards are expected and enforced?
What kind of culture is cultivated day-to-day?
Final Takeaway
Who you share a brokerage with matters. Their habits, ethics, and reputations don’t just affect them—they affect you.
So before you hang your license somewhere, take a close look at the agent roster. Talk to people. Do your homework. And choose a place where the people around you make you proud to be there.
At CrossView Realty, we believe the quality of the group matters just as much as the support from the top.
We’re proud of the reputation our agents have earned—and we know that choosing the right brokerage means choosing the right people, too.
