How CrossView Agents Convert Zillow Flex Leads Into Closings
How do agents at CrossView Realty actually convert Zillow Flex leads into closings?
They use systems, scripts, mentorship, and a high-accountability team culture to turn opportunity into income—without the confusion or guesswork that derails so many new agents.
It's Not Just About Getting Leads—It's About What You Do With Them
Zillow Flex is a powerful lead source, but the leads don’t close themselves. At CrossView Realty, we’ve developed a system to help agents consistently convert these high-intent buyer and seller connections into real deals—and it starts with the right training.
Our agents learn how to:
Answer live transfers from Zillow with confidence and clarity
Schedule real-time home tours efficiently and professionally
Handle common buyer objections (like “we’re just browsing” or “we already have a lender”)
Build trust and rapport quickly so clients choose to stick with them long after the first showing
And that’s just the start. We also offer training on all things real estate—contracts, timelines, showings, CMAs, negotiations, and more. In fact, we’ve had agents join us from other brokerages and say:
“I learned more in one CrossView training than I did in months at my last company.”
Systems That Support Speed and Consistency
Working Zillow Flex leads requires fast follow-up and real-time updates. Our tech stack is built for it. At CrossView, agents have access to:
Follow Up Boss – for smart lead tracking and automation
Ylopo – for retargeting and consumer behavior insights
SISU – to track conversion metrics and agent performance
DotLoop – for streamlined transactions
Slack – for instant team communication
AI-powered tools – to enhance everything from follow-up scripts to listing presentations
This isn’t about more tech—it’s about the right tech to help agents move faster, communicate better, and stay organized.
You’re Never Alone—We Work as a Team
CrossView’s Zillow Flex agents don’t operate in silos. We’ve built a team culture where:
Agents partner up for showings and open houses
They share wins and lessons in monthly Flex-specific team meetings
New agents ask questions freely and get real-time answers from experienced teammates
Everyone has access to weekly trainings and coaching
And leadership is always available. Our broker, Jennifer Hendry, is hands-on and accessible. And our leads coordinator, Sharkie, is—honestly—nothing short of a game changer.
“Sharkie is the most amazing person on the planet, and our agents are so blessed to have her.”
She meets one-on-one with Flex agents, tracks performance, and helps troubleshoot lead challenges. Her presence is one of the reasons our Zillow Flex agents ramp up so quickly and stick around.
Why It Works
Converting Zillow Flex leads isn’t just about talking fast or chasing buyers. It’s about having a plan, using the tools, and knowing your next move. That’s what agents at CrossView learn from day one—and it’s why new agents here are closing 10 to 17 deals in their first year, even while learning the basics of the business.
More experienced agents? They scale even faster.
Final Takeaway
At CrossView Realty, we don’t just hand you leads—we show you exactly how to convert them. From tech to training, culture to coaching, everything we’ve built supports agents who are serious about building a business with Zillow Flex. If you’re ready to put in the work, we’ll give you everything you need to succeed.
Ready to Learn More?
If you're in Jacksonville, FL, St. Augustine, FL, St. Johns, FL, Orange Park, FL, Middleburg, FL, Fleming Island, FL, Green Cove Springs, FL or surrounding areas and want to learn more about joining our Zillow Flex team, call us at 904‑503‑0672 or submit a meeting request on our website. We’re ready to help you turn leads into closings—with support every step of the way.
