Do I Have to Ask All My Friends and Family to Work With Me?
No—and you shouldn’t feel like you have to. Your success in real estate doesn’t depend on turning your personal relationships into transactions. You can grow a strong business without making your circle feel uncomfortable.
The Truth About “Working Your Sphere”
Almost every new agent hears this advice: “Start with your sphere.” And yes—your friends and family can be a great place to start. But “working your sphere” doesn’t mean begging your cousin to let you list their house. It means making sure the people who already trust you… know how to recommend you.
You’re not asking them to be your first clients. You’re asking them to be your first advocates.
That’s a big difference.
You Don’t Have to Chase People to Find Clients
If the idea of hitting up your high school classmates makes you cringe, good news: there are other ways to grow. Smart agents use strategies that attract business instead of chasing it.
Here are just a few:
1. Position Yourself as a Local Expert
Start creating content about the Jacksonville market—home tips, local trends, neighborhood highlights. Post short videos or simple updates. People follow experts, not salespeople.
2. Host Open Houses
They’re one of the best ways to meet real buyers and practice real conversations. Even if the home isn’t yours, offer to host for another agent. Treat every open house like your storefront.
3. Get Known in Your Community
Join groups, attend events, volunteer. The more people see you as part of the community, the more likely they are to remember you when someone says, “I need a good agent.”
4. Follow Up Like a Pro
It’s not about who you know—it’s about who remembers you. Use a CRM (even a basic one) to stay top-of-mind with people you meet. Real estate is a timing game.
Should You Avoid Friends and Family?
Not at all. Just lead with value, not pressure. A quick message like, “Hey—I’ve launched my real estate business! If you know anyone I can help, I’d really appreciate the referral,” feels professional and respectful. If they want to work with you, they will. If not, you’ve still planted a seed.
Your Network is a Starting Point—Not a Business Plan
The best agents don’t just work their sphere. They grow beyond it. They build credibility, expand their reach, and create a reputation that attracts clients—without relying on awkward asks or family favors.
Want to Build a Real Estate Career Without Compromising Relationships?
At CrossView Realty in Jacksonville, we train new agents to grow a smart, sustainable business—one that doesn’t depend on bugging friends or guessing what to do next.
Submit the “Request a Meeting” form at https://www.joincrossviewrealty.com to see how we support agents who want to build it right from day one.
