Why Every Brokerage Wants You—and What They’re Not Telling You
Why are all these brokerages blowing up your phone the minute you get your license? Is hiring more agents really their answer to everything?
Short answer: Yes. Because for many brokerages, recruiting is the business model. But that doesn't mean joining them is how you grow.
You’re Not Crazy—The Math Is That Simple
For a lot of real estate companies, profit isn’t built on helping agents close deals. It’s built on:
Monthly fees
Commission splits
Desk rentals
Transaction fees
In that world, more agents = more revenue, whether you're producing or not.
That’s why so many brokerages run full-time recruiting operations. They don’t need everyone to succeed. They just need some percentage to stick.
Recruiting Isn’t the Red Flag—What Happens After Is
Every brokerage recruits. That’s not the issue. The real question is:
Once you join, do they actually have the tools to help you succeed—or are you on your own?
Look out for:
“Training” that’s really just videos in a portal
“Mentorship” from someone who’s too busy building their own business
A big shiny brand with no real roadmap for you
If it feels like you’re being sold into something instead of onto something, trust that instinct.
You Deserve a Business Plan—Not Just a Place to Hang Your License
You're not just looking for a brokerage. You’re looking for:
A clear, step-by-step onboarding plan
Someone to coach you through your first six months
Real systems for lead generation, follow-up, and conversion
A culture that actually cares whether you succeed
Most brokerages talk about those things. Very few deliver them.
The Real Solution Isn’t Hiring More Agents—It’s Building Better Ones
The best brokerages don’t need to mass-recruit, because their agents stay. They succeed. They refer other great people in.
So the next time a recruiter calls, ask yourself:
Are they offering you a path—or just hoping you’ll figure it out on your own?
Let’s Talk About Your Next Step
If you’re ready for a brokerage that actually invests in your growth—not just its headcount—let’s have a real conversation.
Schedule a confidential meeting with me at CrossView Realty. Let’s map out what your first year could actually look like—with structure, strategy, and support that’s built around you.
Call CrossView Realty at 904-503-0672
or
Submit the “Request a Meeting” form at joincrossviewrealty.com
How CrossView Realty Approaches This
At CrossView Realty in Jacksonville, we don’t believe in the “more agents, more money” mindset. We believe in stewardship—coaching each agent toward sustainable success. From day one, you’ll get:
One-on-one mentorship with Broker/Steward Jennifer Hendry
A guided launch plan tailored to your goals
Hands-on support with lead generation, CRM setup, and buyer/seller systems
Ongoing coaching rooted in results, not hype
Because we’re not just adding names to a roster—we’re building strong, confident professionals who know exactly where they’re headed.
