How to Reactivate Your Real Estate Sphere of Influence (Yes, Even If It's Been Years)
If your sphere of influence has gone cold and you've been putting off reaching back out — how much longer are you going to wait?
Here's the truth: the longer you sit on it, the worse it feels. And the worse it feels, the longer you sit on it. It's a cycle that costs you real business, real relationships, and real momentum — while you're busy telling yourself you'll get to it next week.
So let's talk about how to actually do it. Not the polished version. The honest one.
How to Build a Sphere of Influence in Real Estate (From Absolute Zero)
If you're a new real estate agent with no client list, no referrals, and no idea where your first deal is coming from — where do you actually start?
You start with your sphere of influence. Your SOI is the network of people who already know, like, and trust you — and for new agents, it's the single most important asset you can build in your first year. Done consistently, it will outperform every lead source you'll ever pay for.
Here's how to build one from scratch.