How Realtors Work Best with Site Agents at a New Construction Model Home
How can a realtor work best with the site agents at a new construction model home?
To succeed in new construction sales, you need to build strong partnerships with site agents through communication, respect for builder protocols, co-marketing, and client education.
Why the Relationship Matters
When you collaborate well with a model home's site agent, everyone wins—especially your client. Site agents offer deep product knowledge and are the direct link to builder timelines, upgrades, and processes. As a trusted partner, you earn credibility with the builder, stay top-of-mind for resale referrals, and help your client feel represented through a complex process.
Clarify Roles and Builder Policies Early
Every builder has their own protocol. Don’t assume your usual process applies:
Ask how the builder handles agent registration and commissions.
Clarify who will give tours, handle paperwork, and manage buyer communications.
Respect the site agent's time and sales cycle—they're managing dozens of moving parts.
Establishing mutual understanding early builds professional trust and avoids conflict down the line.
Become a Familiar Face at the Model
Don’t just show up when you have a buyer in tow. Visit the community regularly to:
Tour new phases and inventory with the site agent.
Attend builder-hosted events to deepen relationships.
Stay updated on new incentives, timelines, or lot releases.
When you’re visible, informed, and professional, site agents are more likely to see you as an ally—not just a transactional partner.
Educate and Advocate for Your Clients
New construction can feel overwhelming to buyers. Your role is to:
Register clients properly so you’re protected and transparent.
Explain builder contracts, upgrade costs, and timelines.
Attend design meetings and walk-throughs to ensure your clients are supported throughout.
Your value isn’t just in finding the home—it’s in making sure the process goes smoothly from dirt to keys.
Co-Market When Possible
Some builders are open to co-branded marketing efforts. You can:
Create joint flyers or landing pages.
Promote open houses or events together.
Share each other's listings or updates on social media.
Always ask first, follow builder guidelines, and present marketing ideas professionally.
Final Thoughts
Working well with a site agent isn’t just about professionalism—it’s a smart way to grow your new construction expertise and expand your referral network. When you show up informed, respectful, and ready to collaborate, builders take notice.
If you’re looking to sharpen your new construction skills and work with a brokerage that supports these strategies, let’s connect. Call CrossView Realty at 904-503-0672 or submit the “Request a Meeting” form at https://www.joincrossviewrealty.com
How CrossView Realty Approaches This
At CrossView Realty, we equip our agents to thrive in new construction environments. From training on builder contracts to scripts for registering buyers, we make sure you’re confident and commission-protected. We also help you build strong local builder relationships, so you’re not just another agent walking through the model—you’re a trusted, go-to professional.
