Does Your Broker Really Care About Your Goals?
Opening question: Does your broker truly care about your goals?
Snippet answer: At CrossView Realty, broker/steward Jennifer Hendry and the team go beyond transactions—they invest in your long-term growth, supporting your vision through real training, personalized mentorship, and resources tailored to where you are in your career.
Why Culture Matters More Than Commission
Many brokerages market high splits, but those alone don’t guarantee support or alignment with your goals. At CrossView, culture and care take center stage:
Built on faith and values: Their core values—Christ‑centered, family‑focused, high integrity, dedicated to growth—aren’t slogans but guide the way the whole team operates.
A steward, not just a broker: Founder Jennifer Hendry views CrossView as a stewardship rather than a personal enterprise. She intentionally shapes a culture that uplifts agents spiritually, emotionally, and professionally.
How CrossView Invests in Your Goals
CrossView tailors support based on where you are now and where you want to go:
🎯 Career Coaching & Training
“Ignite Your Business” helps you establish a business mindset and clear pipeline goals.
“Rush to 20” is designed to guide new agents through their first 20 transactions.
Ongoing sessions and expert-led classes include social media, financial planning, and contract/legal best practices.
🏢 A Work Environment That Fosters Growth
Their office in Jacksonville is more than just a desk—it’s a hub for mentoring, training, and community. It was purpose-built with agent development in mind.
🧰 Marketing & Systems Support
A full-time marketing coordinator helps build both the CrossView brand and your personal brand, providing templates, professionally designed flyers, and support for open houses and listing marketing.
Access to powerful tools like Follow Up Boss, Ylopo, SISU, DotLoop, Slack, and Microsoft Suite helps expedite growth and keep you focused on clients.
💬 Transparent Commission Structures Tied to Growth
Commission tiers adapt to your stage—from rookie to seasoned pro—balancing brokerage leads with more autonomy over time.
CrossView is upfront about splits, caps, and expectations—so there are no surprises and no favoritism.
What Agents Say: Your Success is Their Priority
“When I interviewed Jennifer… she helped me find the best way to grow my business. There is a family feel at CrossView and they think about the agent first.”
— Debbie Heald, CVR REALTOR®
“I felt at peace here, it was home. At CrossView I’m not just a number.”
— Kim Nealy, CVR REALTOR®
Agents consistently highlight the honesty, coaching, and systems that Jennifer and CrossView prioritize—demonstrating that the brokerage’s mission isn’t just about sales, but about your story.
Final Takeaway
Yes—CrossView Realty does care about your goals. From day one, the brokerage sets up new agents for success through values-driven mentorship, personalized growth plans, and ongoing access to experienced leadership. Jennifer Hendry doesn’t just lead—she stewards your individual potential.
Next Steps
If you’re curious whether this culture is the right fit for your ambitions, I encourage you to Request a Meeting with the CrossView recruiting team to discuss your goals and explore how we might help you reach them:
Call CrossView Realty at 904-503-0672
Or submit the “Request a Meeting” form at www.joincrossviewrealty.com
