Do I Have to Call FSBO and Expired Listings to Be Successful in Real Estate?
No—you don’t have to call FSBOs or expired listings to succeed in Florida real estate. There are multiple proven paths to building a thriving business.
Why This Question Comes Up So Often
If you’re a newly licensed agent or pivoting into a full-time real estate career, you’ve probably heard that calling FSBOs (For Sale By Owners) and expired listings is a “must” to get business fast.
That advice isn’t wrong—but it’s not the only way to build your pipeline.
In fact, Jennifer Hendry, Broker and Steward of CrossView Realty right here in Florida, built her entire real estate career without ever cold-calling a single FSBO or expired listing. She focused on relationships, referrals, and repeat clients—and it worked. If she can do it, you can too.
So...Why Do Some Agents Still Focus on These Leads?
There are strategic reasons agents choose FSBOs and expireds:
The sellers are often motivated, since they’ve already shown intent to sell.
There’s usually less competition, especially from newer agents.
You can generate listings faster if you're disciplined with outreach.
If cold calling doesn't make you freeze up—and if you like direct conversations—these can be golden opportunities.
Florida Agents: Know the Rules
Yes, Florida agents can legally call FSBO and expired listings, even if the number is on the Do Not Call list—because the seller has either publicly advertised their intent to sell or the listing has expired in the MLS system.
That said, always follow your brokerage’s policies and double-check state guidelines to stay compliant.
You Can Absolutely Succeed Without Calling Them
Want to Work FSBOs and Expireds? We’ll Show You How
If FSBO and expired leads are your style—or if you're just curious to try them—CrossView Realty offers complete training programs tailored for Florida agents.
You’ll learn:
What to say (scripts that feel natural, not pushy)
When to follow up (without annoying anyone)
How to track your progress
And how to turn cold leads into signed listings
We’ll support you every step of the way—without pressure. Just a clear, step-by-step system that helps you succeed if this is the path you choose.
Final Takeaway
No, you don’t have to call FSBOs or expireds to build a great real estate business in Florida. Just ask Jennifer Hendry—she did it her own way, and you can too. But if you want to explore that path, we’ve got the tools, training, and scripts to help you master it.
Ready to build your real estate business—your way?
Call CrossView Realty at 904-503-0672 or submit the “Request a Meeting” form at www.joincrossviewrealty.com.
